Date of Graduation
5-2022
Document Type
Thesis
Degree Name
Bachelor of Science in Agricultural, Food and Life Sciences
Degree Level
Undergraduate
Department
Apparel Merchandising and Product Development
Advisor/Mentor
Southward, Leigh
Committee Member/Reader
Apple, Laurie
Committee Member/Second Reader
Cheramie, Lance
Committee Member/Third Reader
Hubert, Stephanie
Abstract
The purpose of this study is to evaluate apparel students’ perception of quality in denim jeans based on the influences of price and brand. The following research objectives were developed:
1. To determine if apparel students’ perceptions of garment quality are affected by price and brand.
2. To determine how apparel students perceive quality in a garment.
3. To determine if price and brand are indicators of quality to apparel students.
Keywords
denim, jean, jeans, quality, price, brand
Citation
Haws, K. (2022). Apparel Students' Perception of Denim Quality in Relation to Price and Brand. Apparel Merchandising and Product Development Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/ampduht/20
Included in
Fashion Business Commons, Fashion Design Commons, Fiber, Textile, and Weaving Arts Commons, Industrial and Product Design Commons, Sales and Merchandising Commons