Date of Graduation
Bachelor of Science in Human Environmental Sciences
General Human Environmental Sciences
Harrington, Robert J., 1958-
Committee Member/Second Reader
The objective of this research focuses on â€œGeneration Y students perceptions of packaging and pricing of Arkansas winesâ€. A thirteen-question quantitative survey was given to 200 Generation Y students at a mid-south land-grant university student union. The questions focused on consumersâ€™ preferences on labeling, packaging, and pricing of Arkansas wines. This research is important to the stateâ€™s wineries success with implication on product satisfaction, perceived quality, and price value. Generation Y prefers the glass bottle with the traditional cork and description of the wine. Majority of Generation Y would spend $10 to $15 on a 750 ml of Arkansas wine.
Food science, Marketing
Gillespie, K. (2013). Generation Y Students Perception of Packaging and Pricing of Arkansas Wines. General Human Environmental Sciences Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/ghesuht/1