The Retailing Study Project Report: A Series of Research Studies from the Walton College of Business
Document Type
Report
Publication Date
2-2018
Keywords
Consumers, consumer shopping, consumer shopping perceptions, consumer shopping behavior
Abstract
The respondents to questions about consumer behavior towards general merchandise and grocery retailers revealed distinct divisions among the three large retailers.
This study is in response to the dynamic and chaotic nature of today's retailing. U.S. retail accounts for 16 percent of U.S. GDP with just a few key retailers contributing most heavily.
Mergers and acquisition continue to change the retail landscape, and with Amazon growth and ecommerce on the rise, it was time to check shopper perceptions toward the three major retailers: Walmart, Amazon and Target,
Citation
Gauri, D. K. (2018). The Retailing Study Project Report: A Series of Research Studies from the Walton College of Business. Marketing Faculty Publications and Presentations. Retrieved from https://scholarworks.uark.edu/mktgpub/1