consumers, retailers, shopper behavior
As channels converge, consumers have many choices for shopping. Understanding how consumers shop is important for retailers looking to customize their product and service offerings. This report of US Shoppers provides key insights on the current trends in selecting the channels for shopping.
Gauri, D. K. (2023). Online or In-Store - Shopper Channel Preference Study - 2023. Marketing Faculty Publications and Presentations. Retrieved from https://scholarworks.uark.edu/mktgpub/5