Date of Graduation
5-2015
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Jensen, Sarah
Committee Member/Reader
Adams, Ashton
Committee Member/Second Reader
Soster, Robin
Abstract
Marketing & Consumer Behavior
Citation
Adams, A. A. (2015). Digital Word of Mouth: Motivating and Engaging Millennials with Shareable Content. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/20
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