Date of Graduation
5-2015
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Cole, John W
Committee Member/Reader
Cox, Nicole
Abstract
This paper explores best practices and original research to develop suggestions for the University of Arkansas American Marketing Association Collegiate Chapter in order to face an upcoming change in officer structure. Previously relying on a class structure for officers, University of Arkansas AMA is transitioning to leadership completely outside the classroom. College students involved in various organizations across the country were surveyed in order to find commonalities between organizations and perceptions of organizations. Similarities, combined with previous literature, were used as a basis for developing recommendations.
Citation
Gooding, C. B. (2015). Student Organization Success: Developing a Business Plan for the University of Arkansas American Marketing Association Collegiate Chapter. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/25