Latin America, poultry, broilers
The poultry industry has dominated the dynamic livestock sector in Latin America during the last decades, doubling production in the last 20 years (Williams and Anderson, 2019). In the future, poultry production in the region is expected to grow at almost twice the annual global rate: 2.5% and 4.0%, respectively. The rapid expansion of the industry has been fueled by the growing consumer demand for chicken meat and eggs, given its price competitiveness and culinary preference in most Latin American countries. Per capita chicken consumption is among the highest in the world (on average ca. 30 kg/person/year), and represents above 50% of total meat consumption (OECD/FAO, 2021). Brasil and Mexico have historically been the major poultry producers in the region, however countries like Chile, Colombia, Peru and other countries in Central America, have been rapidly growing and modernizing. The industry thrives in a region with changing economic cycles and challenging social political environments. In this context, we will present the case of a poultry integration that operates in Central America and Colombia, Cargill Protein Latin America, and how it drives its competitiveness position in this evolving and volatile political and economic environment.
"Sustaining Competitiveness in Times of Uncertainty and Volatility: A Latin American Perspective,"
Proceedings of the Arkansas Nutrition Conference: Vol. 2021
, Article 9.
Available at: https://scholarworks.uark.edu/panc/vol2021/iss1/9