Date of Graduation
5-2024
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Management
Advisor/Mentor
Farmer, Amy
Abstract
This thesis evaluates the effectiveness of the Small Business Development project located in Dangriga, Belize, and includes research on the challenges of entrepreneurship in developing countries. The project consisted of research and the implementation of marketing workshops to teach businesses how to manage their online and social media presence through the Belize Tourism Industry Association (BTIA) Dangriga. The impact of the project was significantly important because many Belizeans struggle to survive and succeed within their businesses. Belize contains multiple microenterprises that cannot meet their potential because of a lack of knowledge and communication. Overall, the project aims to give BTIA Dangriga the necessary information and resources it desperately needs.
Keywords
Small Business Development, Entrepreneurship in Developing Countries, Dangriga, Belize
Citation
Teague, A. (2024). Developing and Modernizing Small Businesses in Dangriga, Belize. Management Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mgmtuht/35
Included in
Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Business Intelligence Commons, Entrepreneurial and Small Business Operations Commons, International Business Commons, Leadership Commons, Marketing Commons, Tourism and Travel Commons