Document Type
Report
Publication Date
Summer 2022
Keywords
Retail market, In-store, Online, grocery market, shopper attitudes, modern consumers
Abstract
Technology is reshaping the retail experience. In the fight for market share, how effective are traditional marketing tactics and technology offerings at attracting shoppers?
Citation
Gauri, D. K. (2022). Shopping Marketing Tactics that Drive Purchases. Marketing Faculty Publications and Presentations. Retrieved from https://scholarworks.uark.edu/mktgpub/4
Included in
Advertising and Promotion Management Commons, E-Commerce Commons, Marketing Commons, Sales and Merchandising Commons, Technology and Innovation Commons