Date of Graduation

8-2013

Document Type

Thesis

Degree Name

Bachelor of Science in International Business

Degree Level

Undergraduate

Department

Marketing

Advisor

Anand, Vikas

Reader

Hyatt, David

Abstract

Non-profit organizations across the globe are continuing to increase in numbers. There is a need for these non-profits to develop and utilize strategy in order to thrive in a growing and competitive environment. Although some research exists on non-profit strategy, the research presented here further develops and classifies non-profit strategic typologies through the examination of environmental and human trafficking non-profit organizations. This research focuses on the missions of non-profits organizations and how these respective organizations can see their mission come to fruition through successful strategic implementation. While business strategy centers on profit accumulation, non-profit mission is fixated on the re-installment of values or provision of services that have been lost or overlooked by governments or businesses. Through a comparison of business and non-profit strategy, six non-profit strategic typologies are presented that can be applied to any non-profit organization’s mission.

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