Date of Graduation
8-2013
Document Type
Thesis
Degree Name
Bachelor of Science in International Business
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Anand, Vikas
Committee Member
Hyatt, David
Abstract
Non-profit organizations across the globe are continuing to increase in numbers. There is a need for these non-profits to develop and utilize strategy in order to thrive in a growing and competitive environment. Although some research exists on non-profit strategy, the research presented here further develops and classifies non-profit strategic typologies through the examination of environmental and human trafficking non-profit organizations. This research focuses on the missions of non-profits organizations and how these respective organizations can see their mission come to fruition through successful strategic implementation. While business strategy centers on profit accumulation, non-profit mission is fixated on the re-installment of values or provision of services that have been lost or overlooked by governments or businesses. Through a comparison of business and non-profit strategy, six non-profit strategic typologies are presented that can be applied to any non-profit organization’s mission.
Citation
Davenport, L. (2013). Moving Mission Into Action Through Strategy. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/12
