Date of Graduation
5-2021
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Villanova, Daniel
Abstract
With the size and scope of Corporate Social Responsibility’s (CSR’s) presence in corporate America and beyond, this thesis dives into the history, composition, and application of a CSR framework within an organization. This thesis also reports the results of a survey of students to apprehend the framework’s external impacts on consumers, including brand perceptions and purchase decisions. Most individuals have experienced some degree of exposure to CSR in their professional lives. Levels of awareness and liking towards both the CSR framework and its application demonstrate a direct impact on consumers’ buying processes and company judgements.
Keywords
Corporate social responsibility, consumer behavior, external impacts, buyer attitudes
Citation
Dial, B. (2021). The effects of Corporate Social Responsibility on consumer behavior and buyer attitudes. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/45
Included in
Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Marketing Commons