Date of Graduation
5-2021
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Velliquette, Anne
Abstract
The primary objective of this paper is to emphasize and explain the importance of assortment optimization while analyzing a plan to create a disciplined assortment in United States retail stores. Assortment optimization has a direct effect on consumer decisions as this paper looks at some examples of success and failure while demonstrating the use of data processing systems created to help assist with assortment optimization for companies. Finally, an independent study through the execution of an internship was conducted that completed an assortment optimization project within Walmart. All recommendations given to the company were accepted which led to increased customer satisfaction and increased sales. Any data or information used during the thesis paper and process is all property of Walmart Inc. and very few real figures and statistics were allowed to be included in this paper.
Keywords
Retail; Assortment; Walmart; Merchandising; Optimization
Citation
Fraser, R. (2021). The Importance of Assortment Discipline in the Retail Environment. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/50
