Date of Graduation
5-2021
Document Type
Thesis
Degree Name
Bachelor of Science in Nursing
Degree Level
Undergraduate
Department
Nursing
Advisor/Mentor
Scott, Allison
Committee Member/Reader
Vowell Johnson, Kelly
Abstract
Tiny Tusks Breastfeeding and Infant Support is a program run by faculty and students in the Eleanor Mann School of Nursing program that allows for breastfeeding mothers in attendance at the University of Arkansas sporting events to have a place to pump or provide care to their infant. How marketing towards breastfeeding is portrayed has a huge impact on helping breastfeeding mothers to feel properly educated and supported about the decision to breastfeed. The purpose of this literature review is to demonstrate how marketing tactics can affect the view of breastfeeding, whether that be positive or negative. The results found that with proper education towards society as a whole rather than just women, breastfeeding mothers can feel more supported in their decision to breastfeed. Changes must also be made at different levels such as the workplace in order to maintain breastfeeding rates.
Keywords
tiny tusks, breastfeeding, marketing, education
Citation
Tremmel, H. (2021). Tiny Tusks Internship: Marketing Towards Breastfeeding: How Marketing Can Either Help or Hinder How Breastfeeding is Perceived. The Eleanor Mann School of Nursing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/nursuht/154
Included in
Marketing Commons, Maternal and Child Health Commons, Maternal, Child Health and Neonatal Nursing Commons, Pediatrics Commons, Women's Health Commons