Date of Graduation

12-2018

Document Type

Dissertation

Degree Name

Doctor of Philosophy in Health, Sport and Exercise Science (PhD)

Degree Level

Graduate

Department

Health, Human Performance and Recreation

Advisor

Steve Dittmore

Committee Member

Sarah Stokowski

Second Committee Member

Wen-Ju Lo

Third Committee Member

Kasey Walker

Keywords

Behavioral Intention, CSR, Marketing, Satisfaction, Sport Management, Team Indentification

Abstract

The purpose of this dissertation was to provide a better understanding of how sport fans’ perceptions of a sport team’s CSR activities influence the behavioral intention of sport consumers. More specifically, the aim of this study was to propose and test a theoretical model that explore the relationship among perceived CSR and team identification and satisfaction, along with the behavioral intention. This study was to investigate the mediating role of customer satisfaction in the relationship between perceived CSR and behavioral intention. Finally, the study attempts to examine whether the relationship between team identification and behavioral intention is mediated by customer satisfaction.

Available for download on Thursday, December 10, 2020

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