Date of Graduation
12-2018
Document Type
Dissertation
Degree Name
Doctor of Philosophy in Health, Sport and Exercise Science (PhD)
Degree Level
Graduate
Department
Health, Human Performance and Recreation
Advisor/Mentor
Steve Dittmore
Committee Member
Sarah Stokowski
Second Committee Member
Wen-Ju Lo
Third Committee Member
Kasey Walker
Keywords
Behavioral Intention, CSR, Marketing, Satisfaction, Sport Management, Team Indentification
Abstract
The purpose of this dissertation was to provide a better understanding of how sport fans’ perceptions of a sport team’s CSR activities influence the behavioral intention of sport consumers. More specifically, the aim of this study was to propose and test a theoretical model that explore the relationship among perceived CSR and team identification and satisfaction, along with the behavioral intention. This study was to investigate the mediating role of customer satisfaction in the relationship between perceived CSR and behavioral intention. Finally, the study attempts to examine whether the relationship between team identification and behavioral intention is mediated by customer satisfaction.
Citation
Son, J. (2018). Understanding the Relationship between Corporate Social Responsibility, Team Identification, and Behavioral Intention with the Mediating Effect of Satisfaction in Korean Professional Baseball League. Graduate Theses and Dissertations Retrieved from https://scholarworks.uark.edu/etd/3032