Date of Graduation
5-2022
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Finance
Advisor/Mentor
Shipman, Jonathan
Abstract
A new mixture of state laws and NCAA rules have provided athletes with varying degrees of new protections and opportunities to make money by selling their NIL rights (Murphy, 2021). However, these new NIL rights do not come with any sort of guide on how to begin making a profit. According to Christovich (2021), wealthy D-I schools have spent the past year building their NIL programs and hiring consultants to educate their athletes on the new NIL rules. There are many D-II and D-III schools that may not have the finances available to educate their athletes on how to return profits off their NIL rights. The goal of this plan is to help educate the athletes of Division II and Division III schools on their NIL rights, and how to strengthen their financial status from them.
Keywords
Student Athlete, NIL, Rights, Profit, Assets
Citation
Bartholow, R. (2022). How Student Athletes Can Profit from Their Name, Image, and Likeness Rights. Finance Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/finnuht/79
Included in
Finance and Financial Management Commons, Service Learning Commons, Sports Studies Commons