How Student Athletes Can Profit from Their Name, Image, and Likeness Rights

Author

Ryan Bartholow, University of Arkansas, FayettevilleFollow

Date of Graduation

5-2022

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Finance

Advisor/Mentor

Shipman, Jonathan

Abstract

A new mixture of state laws and NCAA rules have provided athletes with varying degrees of new protections and opportunities to make money by selling their NIL rights (Murphy, 2021). However, these new NIL rights do not come with any sort of guide on how to begin making a profit. According to Christovich (2021), wealthy D-I schools have spent the past year building their NIL programs and hiring consultants to educate their athletes on the new NIL rules. There are many D-II and D-III schools that may not have the finances available to educate their athletes on how to return profits off their NIL rights. The goal of this plan is to help educate the athletes of Division II and Division III schools on their NIL rights, and how to strengthen their financial status from them.

Keywords

Student Athlete; NIL; Rights; Profit; Assets

Citation

Bartholow, R. (2022). How Student Athletes Can Profit from Their Name, Image, and Likeness Rights. Finance Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/finnuht/79