Date of Graduation
Bachelor of Science in Human Environmental Sciences
General Human Environmental Sciences
Smith, Kathleen Rose.
Robertson, Lona J.
Committee Member/Second Reader
Magazine images are more technologically enhanced and fashion magazine advertisements are influencing young female students by giving the impression of a â€œpicture perfectâ€ body. Therefore, their perception of beauty tends to be skewed based upon the publicâ€™s view of social acceptance. The goal of this study was to examine how fashion magazine advertisements effect female college studentsâ€™ perception of self-image. More specifically, do they have high or low self-image perception based upon the fashion magazineâ€™s model images? Although not statistically significant, results of the study revealed female college studentsâ€™ had positive perceptions of confidence with their physical body and body image. Participants liked their own body and would not change their body before viewing the magazine advertising. The percentage of participants who would change their body increased slightly after viewing the magazine advertising, indicating that there was enough impact of the models on the participant that more would consider changing. In addition, participants felt they would attract more people if they were more like the models. More than half of the participants felt they would do better in society. Fashion magazine advertising does appear to have an impact on female college students. Further research should include teenagers in secondary schools to find any differences that may exist between the two groups. The study could also be expanded to include other females from other universities as well as including males to determine if the same body image issues relate to advertisements in fashion related magazines.
Mass communication, Psychology
Merritt, Olivia, "Female College Students Perception of Self-Image Based on Fashion Magazine Advertising" (2012). General Human Environmental Sciences Undergraduate Honors Theses. 5.