Date of Graduation
12-2012
Document Type
Thesis
Degree Name
Bachelor of Science in Agricultural, Food and Life Sciences
Degree Level
Undergraduate
Department
General Human Environmental Sciences
Advisor/Mentor
Ogbeide, Godwin-Charles A.
Committee Member/Reader
Harrington, Robert J.
Committee Member/Second Reader
Rom, Curt R.
Abstract
The purpose of this study was to explore customer satisfaction levels in a Self-serve frozen dessert establishment. The target population for this study was guests at a commercial frozen dessert operation in Northwest Arkansas. Over 200 useable samples were collected via direct data collection method. The results showed the attributes that the consumers in this study found important for patronage and customer satisfaction. The results also indicated consumers’ preferred frozen dessert establishments. Attributes such as product quality, cleanliness, quick service, value, and product quantity were highly ranked.
Keywords
Behavioral sciences; Business; Entrepreneurship
Citation
Abe, M. (2012). Customer satisfaction of self-serve concepts in the food industry. General Human Environmental Sciences Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/ghesuht/2
