food culture, emotional leverage, climate crisis, "real meat laws", commercial speech, plant-based food labeling, European Law, U.S. law, Graphic Warning Labels (GWL), rhetoric, persuasion, gender norms, toxic masculinity, Great Food Transformation

Document Type



"Humanity Is About to Kill 1 Million Species in a Globe-Spanning Murder-Suicide. Only 11 Years Left to Prevent Irreversible Damage from Climate Change." Doomsday headlines like these are terrifying. But are they enough to make us act? The causes of the current climate crisis are many, but the science is clear that the meat and dairy industry shoulders much of the blame. Given the role the animal agriculture industry plays in perpetuating the climate crisis, combined with the harms the industry imposes on the animals and workers within it, politicians and governments—given their degree of power and influence—should ostensibly be leaders in setting policies that might set humanity on a course-correction. Instead, we see fear prompting politicians and governments to action—action designed to slow progress and thwart change.