Date of Graduation
5-2025
Document Type
Thesis
Degree Name
Bachelor of Science
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Rapert, Molly
Abstract
The music we love is a direct reflection of who we are. It shapes our identity, fuels our emotions, and connects us to the world around us. Whether it's the anthems of our youth, the lyrics that put our feelings into words, or the melodies that bring back memories, music is woven into every stage of life. It influences the way we dress, the communities we belong to, and the way we see ourselves. Our playlists may evolve, but the connection remains the same. Music is more than just something we listen to; it’s a part of us.
Keywords
Generational music preferences; Nostalgia in music; Music consumption habits; Music and identity; Music marketing; Evolution of music delivery
Citation
Turner, H. B. (2025). Knockin’ on Music’s Door: A Cross-Generational Study of the Formation of Tastes, Roles, and Affinities for Music. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/105
