Date of Graduation

5-2020

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Marketing

Advisor/Mentor

Farmer, Amy

Committee Member/Reader

Farmer, Amy

Committee Member/Second Reader

Allen, Bradley

Abstract

This thesis discusses the best practices that nonprofit resale shops should follow when marketing.

Keywords

nonprofit, marketing, resale, word of mouth, Little Rock

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