Date of Graduation


Document Type


Degree Name

Bachelor of Science in Business Administration




Velliquette, Anne


The primary objective of this paper is to emphasize and explain the importance of assortment optimization while analyzing a plan to create a disciplined assortment in United States retail stores. Assortment optimization has a direct effect on consumer decisions as this paper looks at some examples of success and failure while demonstrating the use of data processing systems created to help assist with assortment optimization for companies. Finally, an independent study through the execution of an internship was conducted that completed an assortment optimization project within Walmart. All recommendations given to the company were accepted which led to increased customer satisfaction and increased sales. Any data or information used during the thesis paper and process is all property of Walmart Inc. and very few real figures and statistics were allowed to be included in this paper.


Retail, Assortment, Walmart, Merchandising, Optimization