Date of Graduation


Document Type


Degree Name

Bachelor of Science in Business Administration




Williams, Deb


The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need.

Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face design would allow customers to shop by store, brand, item, or occasion. After continuous usage of the app, Local Label will provide its retailers with data insights on the local market and how they compare.


Local, Localism, Small Business, Innovation, Marketing, Mobile