Date of Graduation
5-2023
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Williams, Deb
Abstract
The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need.
Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face design would allow customers to shop by store, brand, item, or occasion. After continuous usage of the app, Local Label will provide its retailers with data insights on the local market and how they compare.
Keywords
Local, Localism, Small Business, Innovation, Marketing, Mobile
Citation
Wilson, S. (2023). Local Label: Why Localism Matters and a Business Plan to Address It.. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/74
Included in
E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, Fashion Business Commons