Date of Graduation
Bachelor of Science in Business Administration
A closer look at a category management internship with The Hershey Company at their Bentonville, Arkansas office. This assesses the Hershey/Walmart relationship as well as an example of an internship project.
The internship project is a hypothetical proposal as to how the Walmart seasonal candy aisle should be merchandised during Halloween 2023.
category management, Hershey's, Walmart, merchandising, modular
Jones, J. (2023). Hershey/Walmart Internship Halloween Candy Assortment Proposal. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/76
Available for download on Friday, April 11, 2025