Date of Graduation
5-2023
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Pullen, Brian
Committee Member/Reader
Jason Adams
Abstract
A closer look at a category management internship with The Hershey Company at their Bentonville, Arkansas office. This assesses the Hershey/Walmart relationship as well as an example of an internship project.
The internship project is a hypothetical proposal as to how the Walmart seasonal candy aisle should be merchandised during Halloween 2023.
Keywords
category management, Hershey's, Walmart, merchandising, modular
Citation
Jones, J. (2023). Hershey/Walmart Internship Halloween Candy Assortment Proposal. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/76
Included in
Business Administration, Management, and Operations Commons, Business Analytics Commons, Business Intelligence Commons, Marketing Commons, Other Business Commons, Sales and Merchandising Commons