Date of Graduation


Document Type


Degree Name

Bachelor of Science in Business Administration

Degree Level





Harris, Flint


Big reputation. Two words that perfectly define the twelve-time Grammy award-winning, and Time’s 2023 Person of the Year, Taylor Swift. Swift had a monumental year in 2023. Her Era's tour is going down in history as one of the biggest tours to date. Swift is one of the most decorated music artists of all time. Swift’s love life had been kept quiet for the past few years until her recent relationship with football star Travis Kelce made headlines on the news. Kelce and Swift have taken the National Football League (NFL) and Swifties by storm, transforming the business and viewership of the Kansas City Chiefs and the NFL as a whole. It should not be surprising, given her popularity, but Swift is making the most popular sport in America even more popular. This paper will show how one of the most influential women in the entertainment industry has brought in new demographics of fans into a male-dominated industry, proving how one woman can affect the business of the NFL, specifically the Kansas City Chiefs, and the revenue streams surrounding both.


Taylor Swift, NFL, Travis Kelce, Taylor and Travis

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Marketing Commons