Date of Graduation
5-2024
Document Type
Thesis
Degree Name
Bachelor of Science in International Business
Degree Level
Undergraduate
Department
Finance
Advisor/Mentor
Jensen, Sarah
Abstract
This thesis explores the strategic considerations and potential challenges of Chick-fil-A, a prominent American fast-food chain, establishing itself in France. The study investigates the cultural, economic, and regulatory factors that may impact Chick-fil-A's entry strategy, aiming to provide a comprehensive understanding of the opportunities and obstacles the company may encounter in France. This research will examine Chick-fil-A’s previous attempts at expansion, analyze an American company that has successfully established themselves in France, and provide market entry strategies to Chick-fil-A to establish its presence in the French market successfully.
Keywords
International Business; France; Marketing; Fast-Food
Citation
Besson, A. (2024). Crossing Borders and Breaking Barriers: A Strategic Analysis of Chick-fil-A's Expansion into the French Market. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/81
