organizational adaptation, higher music education, organizational adaptation strategy, organizational entrepreneurship, digital revolution, music industry, music unit, music leader, great generalization, generalization, decentralization, formalization, specialization, inaction, music, music education
This study sought to measure how higher music education has evolved in response to the music industry’s digital revolution. I utilized a framework of organizational adaptation theory to synthesize five distinct organizational adaptation strategies: decentralization, generalization, specialization, formalization, and inaction. Music leaders were surveyed (n = 100) to assess adaptations across ten common domains in higher education. Higher music education was found to have undergone a great generalization through the expansion of activities in nearly every domain. Consistent with elements of organizational adaptation theory, and like individual musicians, higher music education has been entrepreneurial in response to the digital revolution.
Hertzog, J. (2022). The Great Generalization: Organizational Adaptation Strategies as Entrepreneurship in Higher Music Education. Artivate: A Journal of Entrepreneurship in the Arts, 11(1). Retrieved from https://www.artivate.org/index.php/artivate/article/view/169
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