Assessing the Implicit Prices of Health and Wellness Product Attributes in Pet Food: A Hedonic Analysis Approach

Authors

• Lonnie Hobbs Jr., Kansas State University
• Andrew Anderson, University of Arkansas, Fayetteville

Document Type

Article

Publication Date

5-2025

Keywords

Credence attributes, discount, dog food, marketing, premium, Q13, Q110, M31

Abstract

Here we examine product attributes present in dry dog food to show there exist potential price premiums and discounts associated with health and wellness attributes in dry dog food. The findings indicate price premiums are associated with attributes related to digestion and allergy care. Pricing discounts are found to be associated with immune support and dental attributes. The results of this study are anticipated to be a starting point for more sophisticated and dynamic analysis of pricing and willingness-to-pay studies in the pet food industry.

Comments

Web of Science

Cambridge University Press

Citation

Hobbs, L., Jr. and A. Anderson (2025). “Assessing the Implicit Prices of Health and Wellness Product Attributes in Pet Food: A Hedonic Analysis Approach.” Journal of Agricultural and Applied Economics 57, 321–339. https:// doi.org/10.1017/aae.2025.11

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.