Document Type
Article
Publication Date
3-29-2024
Keywords
bread, carbon label, carbon removal technology, consumer valuation
Abstract
This study investigates how US consumers respond to and value a new technology-based carbon label on food products. Results indicate that individual valuation of the carbon-labeled bread is $4/20 oz, marginally lower than the valuation of the conventional and organic bread products. Moreover, individuals belonging to certain market segments, such as non-White, liberal, and well-educated consumers, and those having a high level of knowledge about the causes of climate change, exhibit a higher valuation for the novel carbon label.
Citation
Lin, Wen, Rodolfo M. Nayga, and Wei Yang. 2024. “ Preferences and willingness to pay for a novel carbon label: A choice experiment in the united states.” Journal of the Agricultural and Applied Economics Association. 3: 346–357. https://doi.org/10.1002/jaa2.116
Supplementary materials
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
