Date of Graduation
5-2022
Document Type
Thesis
Degree Name
Bachelor of Science in Agricultural, Food and Life Sciences
Degree Level
Undergraduate
Department
Agricultural Education, Communications and Technology
Advisor/Mentor
Cox, Casandra
Committee Member/Reader
Rucker, K. Jill
Committee Member/Second Reader
Wood, Lisa
Abstract
The purpose of this study was determine how communicating authentical agricultural information using an infographic affect millennial and generation z students’ perceptions on the agriculture industry and to determine the perceptions of college students regarding the infographic used to convey agricultural messages. This study used a qualitative and quantitative approach in a questionnaire format through Qualtrics. The questionnaire was designed with five sections including a pre-questionnaire, content presentation, post-questionnaire, infographic perception questionnaire, and demographics section. All questions in the pre- and post- questionnaire were focused on the subjects found in the infographic presented in the content presentation. Overall, participants had increased positive answers and views to all questions after viewing the infographic. The majority of participants also found the infographic appealing and preferred the infographic to a research paper or paragraphs to present the same information. The recommendations based on this research is to utilize infographics to present agricultural messages and to create infographics that are well organized, aesthetically pleasing, and site sources.
Keywords
Agricultural Communications; Communicating Agricultural Messages; Infographics
Citation
Mills, F. (2022). Student Perceptions of Agriculture Messages Delivered Using Creative Media. Agricultural Education, Communications and Technology Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/aectuht/16
