Date of Graduation
5-2024
Document Type
Thesis
Degree Name
Bachelor of Science in Agricultural, Food and Life Sciences
Degree Level
Undergraduate
Department
Agricultural Education, Communications and Technology
Advisor/Mentor
Rucker, K. Jill
Committee Member/Reader
Cox, Casandra
Committee Member/Second Reader
Estes, Hanna
Abstract
This thesis explores the multifaceted nature of Generation Z through a content analysis, aiming to identify the range of characteristics and preferences within this cohort. By delving beyond prevalent stereotypes, this study addresses the gap in understanding regarding Generation Z's learning styles, communication preferences, work ethics, and personal values. Through examination, this research provides insights crucial for marketers and educators seeking to engage and educate Generation Z effectively.
Keywords
Generation Z; Communication; Curriculum Development; Preferences; Content Analysis
Citation
Larson, O. (2024). Decoding Generation Z: A Perceptions Content Analysis. Agricultural Education, Communications and Technology Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/aectuht/21
