Date of Graduation

5-2020

Document Type

Thesis

Degree Name

Bachelor of Science in Agricultural, Food and Life Sciences

Degree Level

Undergraduate

Department

Apparel Merchandising and Product Development

Advisor/Mentor

Southward, Leigh

Committee Member

Wood, Lisa

Second Committee Member

Jackson, Brandon

Third Committee Member

Whitehead, Isabel

Abstract

This project reviewed the relevant literature on the link between Hip-Hip and fashion, determined the frequency of brands being mentioned in the discographies of the artists chosen, and explained why it is important to know which brands are being mentioned by the artists chosen. The media we consume all means something, and this project determined what the Hip-hop music medium tells us about the fashion industry, and what brands artists choose to wear and endorse.

Keywords

Rap Music; Fashion; Apparel

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