Date of Graduation

8-2023

Document Type

Thesis

Degree Name

Bachelor of Science in Agricultural, Food and Life Sciences

Degree Level

Undergraduate

Department

Apparel Merchandising and Product Development

Advisor/Mentor

Hubert, Stephanie

Committee Member/Reader

Cho, Eunjoo

Committee Member/Second Reader

Cheramie, Lance

Abstract

Quality and its place with consumers, primarily university students, is often ignored when shopping for clothing. The aim of this creative project and accompanied research is to help answer why that is. This is needed as the denim industry weighs heavily on being one of the textile and clothing industries’ worst polluters. The rise of scaled fashion now produces an excess of garments. The purpose of this study is to create a high-quality garment and supplement it with a survey, polling students about their knowledge of quality. The survey participants, who were university students in the apparel major, had experience working with fabrics and quality materials. Some believed only thrifting was an option for acquiring quality clothes, some thought quality did not matter at all, and some gave more detailed answers regarding stitching and fabric. While the results concluded quality was of importance, there was no consistency on identifying whether they were mentioning the quality regarding utility and quality regarding construction. This project was supported by the University of Arkansas Honors College and a Student Undergraduate Research Fellowship grant.

Keywords

Denim; Fashion; Purchasing Habits

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