Date of Graduation

5-2026

Document Type

Thesis

Degree Name

Bachelor of Science in Human Environmental Sciences

Degree Level

Undergraduate

Department

Apparel Merchandising and Product Development

Advisor/Mentor

Sarah Hixson

Committee Member

Stephanie Hubert

Second Committee Member

Jenni Dinger

Abstract

Denim jeans have been a staple in closets for many decades. In more recent times, human bodies have changed and have a larger variety in shapes than in the past. Brands are looking to create the perfect denim jean for their customer but lack putting in the time and research to make sure their measurement are accurately fitting. Variability in jean sizing among brands creates challenges for consumers to have a consistent fit among different styles and brands. This study aims to examine jean fit through different garment measurement sizing charts across multiple brands at different clothing stores. A quantitative research design was used to measure selected jeans in key dimensions, including waist, hip, length, inseam, and stretch measurement from a sample of three pairs of jeans in selected sizes from three different brands. Measurements were collected using a standard protocol and sizing chart. They were analyzed by comparing variation across each size and brand. Results indicated little variation in measurement among jeans, but measuring was taken differently from 2D to 3D. Differences were also observed with the lack of measurements from brands in different styles. These findings highlight the lack of change in sizing standards and suggest a need to improve and expand measurement transparency in apparel and retail.

Keywords

Denim, Jean, Fit, Sizing Charts

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