Date of Graduation

5-2026

Document Type

Thesis

Degree Name

Bachelor of Science in Human Environmental Sciences

Degree Level

Undergraduate

Department

Apparel Merchandising and Product Development

Advisor/Mentor

Sarah Hixson

Committee Member

Laurie Apple

Second Committee Member

Stephanie Hubert

Abstract

This study examines the rise of hyper-feminine fashion within Gen Z and the role that social media plays in shaping trends. Through a social media content analysis, this study explores how hyper-feminine fashion and aesthetics gained popularity and how it is perceived by Gen Z women. The findings suggest that Gen Z associates hyper-feminine fashion with empowerment, agency, and a sense of nostalgia redefining and challenging traditional expectations of femininity. These findings informed a fashion design developed to reflect key themes and design elements identified in the content analysis such as a pink color palette, lace, bows, and ruffles. Overall, this study highlights how fashion reflects personal identity and agency among young women and how social media plays a significant role in shaping and redefining modern views of femininity.

Keywords

fashion design; gender; social media

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