Shifting Abortion Attitudes using an Empathy-based Media Intervention: A Randomized Controlled Study
Date of Graduation
5-2019
Document Type
Dissertation
Degree Name
Doctor of Philosophy in Community Health Promotion (PhD)
Degree Level
Graduate
Department
Health, Human Performance and Recreation
Advisor/Mentor
Jozkowski, Kristen N.
Committee Member
Warren, Ron
Second Committee Member
Crawford, Brandon L.
Third Committee Member
Lo, Wen-Juo
Fourth Committee Member
Blunt-Vinti, Heather
Fifth Committee Member
Cleland, Kelly
Keywords
Abortion; Abortion legislation; Arkansas; Empathy; Video intervention
Abstract
U.S. abortion restrictions diminish access and perpetuate a culture of hostility toward abortion seekers. Support for restrictions is high—potentially, because restriction knowledge is low and attitudes are complex. The current study focused on knowledge and support of restrictions and empathy for abortions seekers among Arkansans. The purpose was to evaluate the effectiveness of a video intervention intended to increase awareness of Arkansas abortion restrictions and induce empathy for abortion seekers.
Using a randomized controlled trial with pre-, post-, and follow-up design, a sample of Arkansans (N = 369) were randomly assigned to one of five video conditions--either a control or an intervention, varying by actor’s race and pregnancy narrative. Data were analyzed across the study with repeated-measures analyses of variance, chi-squared analyses, and hierarchical regressions.
Manuscript 1: For knowledge of restrictions, there was a statistically significant interaction between the effects of time and video condition. Specifically, post-test scores were significantly higher than pre-test and follow-up scores. In terms of support for restrictions, the time main effect was significant, but the group main effect was nonsignificant. Manuscript 2: chi-squares indicated participants who watched a testimonial where the woman was raped had higher empathetic feeling scores. Post-test empathy sum scores were a function of sex, experience with abortion and sexual assault, baseline Empathic Concern, and video condition; follow-up scores were a function of personal experiences with abortion and sexual assault, sex, and Empathic Concern. The testimonial depicting a Black woman who was raped induced the most empathy at post-test.
The intervention was effective in increasing awareness and decreasing support for myriad Arkansas abortion restrictions. Knowledge scores were significantly higher among those who watched a testimonial; this may be because information was repeated or because emotional connections made the information more memorable. Support decreased across the study, however, the intervention did not have the hypothesized effect on this outcome. Prior personal experiences and internalization of abortion stigma can affect empathy induction. People were more empathetic for the woman who was raped compared with the consensual narrative. The hierarchy of abortion narratives may influence perceptions of abortion seekers.
Citation
Hunt, M. E. (2019). Shifting Abortion Attitudes using an Empathy-based Media Intervention: A Randomized Controlled Study. Graduate Theses and Dissertations Retrieved from https://scholarworks.uark.edu/etd/3256
Included in
Public Health Education and Promotion Commons, Women's Health Commons, Women's Studies Commons