Date of Graduation

8-2019

Document Type

Dissertation

Degree Name

Doctor of Philosophy in Business Administration (PhD)

Degree Level

Graduate

Department

Accounting

Advisor/Mentor

Richardson, Vernon J.

Committee Member

Crawley, Michael

Second Committee Member

Curtis, Asher

Third Committee Member

Peters, Gary F.

Keywords

Earnings; Herding; Social Media; Twitter

Abstract

I use data from StockTwits and Twitter to provide evidence that investor attention on social media in the period before earnings is related to short-term overvaluation, consistent with bullish investors herding around common information. In the 2 to 60 days after earnings, returns for companies in the highest quintile of pre-earnings announcement investor attention are 4.2 percent lower than those of companies in the lowest quintile. I find evidence that the negative post-earnings drift result found in this study is related to investors waiting until after earnings are announced to enact costly arbitrage strategies. I further examine intra- and inter-network herding and find evidence that social media influences investors beyond the population of active users. This study contributes to prior literature on herding, social media, and speculation and arbitrage.

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