Date of Graduation

5-2024

Document Type

Dissertation

Degree Name

Doctor of Philosophy in Agricultural, Food and Life Sciences (PhD)

Degree Level

Graduate

Department

Agricultural Education, Communications and Technology

Advisor/Mentor

Miller, Jefferson D.

Committee Member

Rucker, K. Jill

Second Committee Member

Wood, Lisa S.

Keywords

Behavioral Change; Communication; Conservation; Environment; Imagery; Water

Abstract

This dissertation explored the role of visual imagery in water conservation initiatives, focusing on its impact on public understanding, emotional connection, and willingness to participate. Drawing from the Theory of Planned Behavior and Affective Disposition Theory, the study investigated how art interventions can enhance comprehension and engagement with water conservation easements. Utilizing qualitative methods, including interviews, focus groups and PhotoVoice, data was collected from stakeholders in the Illinois River Watershed region. The research examined current levels of understanding regarding conservation easements, evaluated the effectiveness of visual imagery interventions in enhancing public awareness, and identified the potential for collaborative approaches between conservation organizations and local brands. Findings revealed the potential of visual imagery to improve understanding, evoke emotional connections, and drive participation in conservation efforts. Overall, this study contributes to the development of innovative approaches for promoting water conservation and environmental stewardship.

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