Date of Graduation
8-2023
Document Type
Thesis
Degree Name
Bachelor of Arts
Degree Level
Undergraduate
Department
Finance
Advisor/Mentor
Mousavi, Javad
Abstract
This paper dives into the complexities of a sustainable pajama company's social media marketing strategy. This paper also analyzes the strategies of competitors and market leaders in an attempt to formulate suggested strategies based off their success.
Keywords
Social Media, Marketing, Instagram, Sustainability, Small Business, Pajamas
Citation
Buckley, A. (2023). YALA Designs Marketing Strategy. Finance Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/finnuht/110