Date of Graduation
5-2024
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Finance
Advisor/Mentor
Rapert, Molly
Abstract
Name, Image, and Likeness is a new era of college athletics that allows student-athletes to monetize their name, image, and likeness through personal appearances, social media platforms, commercials, selling merchandise, signing autographs, serving as ambassadors, and leading camps or clinics, among others. In simpler terms, NIL allows student-athletes to be paid to play. Before it was introduced, the NCAA took a strong stance against this but soon flipped its stance once states started passing laws relating to the subject. In the past, athletic departments, coaches, and student-athletes were punished by the NCAA because of bribes as well as athletic departments or boosters buying luxury items for student-athletes. While universities cannot directly pay student-athletes, boosters, supporters, small businesses, and corporations, can all provide compensation for them.
Keywords
Name; Image; Likeness; Universities; Athletics; Regulations
Citation
Monroe, W. (2024). A Triadic View of Name, Image, and Likeness from the point of Athletes, Universities, and Consumers of college athletics. Finance Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/finnuht/117
Included in
Advertising and Promotion Management Commons, Other Business Commons, Sports Management Commons
