Date of Graduation
5-2024
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Finance
Advisor/Mentor
Sprandel, Heather
Abstract
This thesis delves into the immersive experience of the Marketing in Rome Summer Program, offered by the Sam M. Walton College of Business at the University of Arkansas. Led by professors Molly Jensen and Heather Sprandel, the program provides students with a unique opportunity to study global marketing and consumer behavior while crafting marketing plans for small businesses in Rome, Italy. Through a combination of coursework, field research, and practical projects, students explore the intricacies of marketing in a cross-cultural context.
Keywords
Study Abroad; Rome; Marketing
Citation
Whitworth, E. (2024). My Roman Holiday: Marketing Abroad in the City of Rome. Finance Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/finnuht/120
