Date of Graduation

5-2024

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Finance

Advisor/Mentor

Cummings, Shaughan

Abstract

With the recent legalization of sports gambling, it has become a popular spectacle among sports fans and financial analysts pursuing an understanding of it. This thesis dives into the meticulous relationship between sports gambling and economic factors/financial market relations using academic literature to understand the relationship.

The thesis explores sports gambling from an economic standpoint using incentives to understand the market participants and economic advantages and disadvantages. It also uses academic literature and analytics to make a case for market efficiency while also delving into particular inefficiencies.

Furthermore, this thesis uses characteristics of the stock market in comparison of the sports betting market to obtain a better understanding in how they are similar and different. It also includes market projections along with a financial analysis of both industries.

Lastly, this thesis pursues an understanding of the economic factors and financial market relations to sports gambling in order to provide useful information for future bettors and investors.

Keywords

behavioral finance; sports gambling; economic incentives; market projections

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