Date of Graduation

5-2024

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Finance

Advisor/Mentor

Urso, Justin

Abstract

This thesis presents a comprehensive business plan for Forya.AI, an innovative artificial intelligence-powered platform designed to streamline social media content creation for churches. The platform distinguishes itself by automating the generation of engaging content, leveraging church-provided images to produce visually appealing posts accompanied by contextually relevant captions. By integrating advanced AI algorithms, Forya.AI analyzes uploaded images, identifies thematic elements, and crafts captions that resonate with the spiritual and community values of the church. This process not only enhances the digital presence of religious organizations but also significantly reduces the time and financial resources traditionally required for content development. The business model proposed focuses on subscription-based revenue, offering different tiers to accommodate the diverse needs and budgets of various church sizes. The plan includes a detailed market analysis, competitive landscape, marketing strategies, operational processes, and financial projections that underline the viability and potential for scalability of Forya.AI. The thesis argues that by employing such a specialized tool, churches can more effectively engage their congregations and extend their outreach, thus maximizing the impact of their digital ministries.

Keywords

Business Plan; Forya.AI; Church social media

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