Date of Graduation

5-2024

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Information Systems

Advisor/Mentor

Bristow, Susan

Abstract

E-commerce is changing the digital world as we know it, and it is an important part of our daily lives as it influences our behaviors as consumers. In this paper, I will describe the complicated nature of e-commerce through the lens of my personal experience at CoreTrex, an e-commerce agency based in Rogers, Arkansas. E-commerce has transformed how businesses connect with consumers and how consumers connect back with businesses. From its early stages as smaller online marketplaces to its current state as a much more complex virtual ecosystem, e-commerce has undergone many changes due to technological advancements and changing consumer behaviors.

Keywords

business analytics; online shopping

Included in

E-Commerce Commons

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