Date of Graduation

12-2023

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Management

Advisor/Mentor

Sadeghi, Ali

Abstract

Culture impacts business in a variety of ways. None the less in the spice industry, culture plays an essential role in its supply chain stages and market. When marketing the spices to the consumers, it is important to note how culture can affect the way the spices are packaged and marketed to their targeted consumers.

Keywords

culture; supply chain process; impact; fair trade

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