Date of Graduation
5-2025
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Farmer, Amy
Abstract
This thesis reflects on a summer internship in the small town of Dangriga, Belize. The author interned at Mayflower Bocawina National Park, a role made possible through Dr. Amy Farmer and Mr. Steve Darr. While tourism plays a significant role in Belize’s economic development, communities like Dangriga remain underdeveloped in their tourism strategies. The author and her partner collaborated to design a targeted marketing plan for Mayflower Bocawina National Park, aimed at increasing visitor engagement and boosting local tourism revenue.
Keywords
Bocawina; National Park; Tourism as a Development Strategy; Marketing Plan
Citation
King, K. M. (2025). Balancing Tradition and Tourism: Crafting an Effective Marketing Strategy for Belize's National Parks. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/101
